Branding
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How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
3 Things a Personal Brand Gives You
Personal branding is about visibility, portability and a platform.
You've Got to Rethink Product-Market Fit to Stand Out
Startups are having a harder time distinguishing their brand. Here's how to avoid the same fate.
The 6 Most Important Things to Do When Starting a New Business
You had a great idea and started a new enterprise, but what concrete steps can you take to ensure that it's successful?
3 Ways to Identify Your Company's Unique Marketing Angle
How to make your business's marketing efforts perfectly match its brand.
10 Reasons Why Your Brand Needs to Be Online in 2022
The internet has become the great equalizer as opportunities continue to increase in the online space.
What the Theranos Story Teaches Us About the Dark Side of Personal Branding
We all love a good start-up story.
The 5 Vital Rules of Personal Branding
Personal branding is a smart strategy for ambitious entrepreneurs.
5 Tips for Creating Innovative UX Design
These intangible principles should be in place to guide you through the fairly ambiguous realm of UX design.
What Is Your Brand Saying About You?
Growing a brand is a journey. Do it right, and you'll be rewarded.
Want More Powerful Branding? Go All In.
We break down the ultimately strategy for business owners who want more than mediocrity.
Behind the Scenes of a Company Rebrand
Through the rebranding process, I learned the importance of concepts like company UX.
