Branding

How to Form a Clear Voice and Tone for Your Brand

Your brand voice is your means to creating an authentic connection with your audience.

Julia McCoy

3 Things a Personal Brand Gives You

Personal branding is about visibility, portability and a platform. 

You've Got to Rethink Product-Market Fit to Stand Out

Startups are having a harder time distinguishing their brand. Here's how to avoid the same fate.

Alexandra Cote

The 6 Most Important Things to Do When Starting a New Business

You had a great idea and started a new enterprise, but what concrete steps can you take to ensure that it's successful?

3 Ways to Identify Your Company's Unique Marketing Angle

How to make your business's marketing efforts perfectly match its brand.

Nancy Solari

10 Reasons Why Your Brand Needs to Be Online in 2022

The internet has become the great equalizer as opportunities continue to increase in the online space.

Naomi Garrick

The 5 Vital Rules of Personal Branding

Personal branding is a smart strategy for ambitious entrepreneurs.

Jon Michail

5 Tips for Creating Innovative UX Design

These intangible principles should be in place to guide you through the fairly ambiguous realm of UX design.

Goran Paun

What Is Your Brand Saying About You?

Growing a brand is a journey. Do it right, and you'll be rewarded.

Aytekin Tank

Want More Powerful Branding? Go All In.

We break down the ultimately strategy for business owners who want more than mediocrity.

Lisa Patrick

Behind the Scenes of a Company Rebrand

Through the rebranding process, I learned the importance of concepts like company UX.

Sean McDermott