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James Sommerville has launched KnownUnknown, a decentralized creative community designed to help creatives come together, share, help and connect with some of the world's most iconic brands and projects
From Gary Vaynerchuk's cult of personality to Starbucks' cross-platform mastery, tales of genuine and profitable community building.
Getting pushback is part of life as a marketer. But if you've identified an idea that you truly believe will be impactful for your business, you shouldn't go down without a fight.
In this strange new normal, it's increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.
When you finally align your lead magnet with the psychology of your readers, your audience will grow like wildfire.
Can you imagine what the Amazon logo would look like without a Z? A Ukrainian agency is asking big brands to stop using the font in their logos until the war is over.