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What Is a Money Page, and How Do You Optimize One?

The most valuable pages of your website are going to be called your "money pages." But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?

Former Head Of Design At Coca-Cola Aims To Reinvent the Creative Agency

James Sommerville has launched KnownUnknown, a decentralized creative community designed to help creatives come together, share, help and connect with some of the world's most iconic brands and projects

Anirban Roy

Written Content Is Dying. Or Is It?

Is written content really on its deathbed, or is there still a bright future ahead of it?

How to Stop Writing Average Emails: 16 Quick Tips

Want to become a more confident and successful entrepreneur? Stop writing average emails.

Ron Lieback

3 Examples of How to Build a Strong Brand Community

From Gary Vaynerchuk's cult of personality to Starbucks' cross-platform mastery, tales of genuine and profitable community building.

The 4 Most Common Objections Marketing Leaders Face, and How to Beat Them

Getting pushback is part of life as a marketer. But if you've identified an idea that you truly believe will be impactful for your business, you shouldn't go down without a fight.

Ben Goldstein

6 Keys to Post-Pandemic Out-of-Home Advertising Success

In this strange new normal, it's increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.

Matt O'Connor

3 Ways Amazon SEO Can Go Wrong

SEO on Amazon is very different from SEO on Google. Taking the time understand and implement Amazon SEO best practices can pay off in the form of more visibility and more sales for your brand.

Nick Heethuis

How To Create A Lead Magnet People Actually Want To Download

When you finally align your lead magnet with the psychology of your readers, your audience will grow like wildfire.

Nick Wolny

"Stop Z", the Ukrainian marketing campaign to remove the letter Z from the world's logos

Can you imagine what the Amazon logo would look like without a Z? A Ukrainian agency is asking big brands to stop using the font in their logos until the war is over.

Cerveza Victoria will celebrate Taco Day with NFTacos

The oldest beer in Mexico pays tribute to the taco by creating NFT's redeemable for food in the real world.